Peachtree and Ponce Celebration Is a Thank You to Atlanta for Saving the Theatre
One of my favorite places in downtown Atlanta is the Fox Theater. It is such a majestic theater that we almost lost! Back in 1974 the Fox Theater saw a low point. With a changing environment and low tickets sales, “the president of the theater’s parent company, John H. Stembler, announced that the Fox Theatre would close its doors forever, and was seeking an interested land developer to take over the well-known midtown plot.” There was an uproar from the people of Atlanta when news had spread that the beloved and iconic Fox Theater would be torn down and a parking lot would go in it’s place. and a group of high school students created a movement known as “Save the Fox.” Citizens rallied to “Save the Fox” and raised $1.85 million to restore the beloved Atlanta landmark, resulting in the Fox’s triumphant return in 1975 as an opulent performance venue. As a result the Atlanta Fox Theater was placed on the Nation Register of Historic Places.
As a thank you to Atlanta for supporting the “Save the Fox” campaign nearly 40 years ago, the Fox Theater will host a block party on June 7 from noon to 6pm.
The block party will provide guests the opportunity to experience the magic of the Fox through live entertainment on two stages, special tours, food and drinks, activities, and prizes.
Performances include Francine Reed, Bogey & the Viceroy, Orquesta MaCuba, Tribute – A Celebration of the Allman Brothers Band, The DejaBlue Grass Band and more.
“We’re excited to turn the theater inside out for the party,” said Fox Theatre Vice President and General Manager Adina Erwin. “We’re bringing the thrill of the Fox outdoors, and we invite all of Atlanta to rock the block with us and celebrate!”
The block party will take place rain or shine at the intersection of Peachtree Street NE and Ponce de Leon Avenue, an area that historically represents the heart of Atlanta. Both streets at the intersection will be closed to vehicle traffic; the main entrance will be at Peachtree Street NE and 3rd Street NE.
Also planned are multiple social media Q&A’s leading up to the block party. Random winners can win prizes including drink and food vouchers during block party, 40thanniversary Save the Fox merchandise, Fox Theatre tour vouchers, and more! Please follow us at www.fb.com/foxtheatreinstitute and our official event hashtag #FoxBlockParty for more details.
The block party will be free and open to the public.
Current sponsors for the event include Budweiser/Atlanta Beverage, Georgia Natural Gas, Lexus, Regions and AT&T.
For more details, visit: foxtheatre.org/fox-theatre-institute/